Sunday, December 29, 2019

Don Carlos Buell Civil War Figure

Born in Lowell, OH on March 23, 1818, Don Carlos Buell was the son of a successful farmer. Three years after his fathers death in 1823, his family sent him to live with an uncle in Lawrenceburg, IN. Educated at a local school where he showed an aptitude for mathematics, the young Buell also worked on his uncles farm. Finishing his schooling, he succeeded in obtaining an appointment to the US Military Academy in 1837. A middling student at West Point, Buell struggled with excessive demerits and came close to being expelled on several occasions. Graduating in 1841, he placed thirty-second out of fifty-two in his class. Assigned to the 3rd US Infantry as a second lieutenant, Buell received orders which saw him travel south for service in the Seminole Wars. While in Florida, he displayed skill for administrative duties and enforcing discipline among his men. Mexican-American War With the beginning of the Mexican-American War in 1846, Buell joined Major General Zachary Taylors army in northern Mexico. Marching south, he took part in the Battle of Monterrey that September. Showing bravery under fire, Buell received a brevet promotion to captain. Moved to Major General Winfield Scotts army the following year, Buell took part in the Siege of Veracruz and Battle of Cerro Gordo. As the army neared Mexico City, he played a role at the Battles of Contreras and Churubusco. Badly wounded at the latter, Buell was brevetted to major for his actions. With the end of the conflict in 1848, he moved to the Adjutant Generals office. Promoted to captain in 1851, Buell remained in staff assignments through the 1850s. Posted to the West Coast as assistant adjutant general for the Department of the Pacific, he was in this role when secession crisis began following the election of 1860. The Civil War Begins When the Civil War commenced in April 1861, Buell began preparations to return east. Known for his administrative skills, he received a commission as a brigadier general of volunteers on May 17, 1861. Reaching Washington, DC in September, Buell reported to Major General George B. McClellan and assumed command of a division in the newly-formed Army of the Potomac. This assignment proved brief as McClellan directed him to travel to Kentucky in November to relieve Brigadier General William T. Sherman as commander of the Department of the Ohio. Assuming command, Buell took the field with the Army of the Ohio. Seeking to capture Nashville, TN, he recommended advancing along the Cumberland and Tennessee Rivers. This plan was initially vetoed by McClellan, though it was later used by forces led by Brigadier General Ulysses S. Grant in February 1862. Moving up the rivers, Grant captured Forts Henry and Donelson and drew Confederate forces away from Nashville. Tennessee Taking advantage, Buells Army of the Ohio advanced and captured Nashville against little opposition. In recognition of this achievement, he received a promotion to major general on March 22. Despite this, his responsibility shrank as his department was merged into Major General Henry W. Hallecks new Department of the Mississippi. Continuing to operate in central Tennessee, Buell was directed to unite with Grants Army of West Tennessee at Pittsburg Landing. As his command moved towards this objective, Grant came under attack at the Battle of Shiloh by Confederate forces led by Generals Albert S. Johnston and P.G.T. Beauregard. Driven back to a tight defensive perimeter along the Tennessee River, Grant was reinforced by Buell during the night. The next morning, Grant used troops from both armies to mount a massive counterattack which routed the enemy. In the wake of the fighting, Buell came to believe that only his arrival had saved Grant from certain defeat. This belief was reinforced by stories in the Northern press. Corinth Chattanooga Following Shiloh, Halleck united his forces for an advance on the rail center of Corinth, MS. During the course of the campaign, Buells loyalties were called into question due to his strict policy of non-interference with the Southern population and his bringing charges against subordinates who looted. His position was further weakened by the fact that he owned slaves which had been inherited from his wifes family. After taking part in Hallecks efforts against Corinth, Buell returned to Tennessee and began a slow advance towards Chattanooga via the Memphis Charleston Railroad. This was hampered by the efforts of Confederate cavalry led by Brigadier Generals Nathan Bedford Forrest and John Hunt Morgan. Forced to halt due to these raids, Buell abandoned his campaign in September when General Braxton Bragg commenced an invasion of Kentucky. Perryville Quickly marching north, Buell sought to prevent Confederate forces from taking Louisville. Reaching the city ahead of Bragg, he began efforts to expel the enemy from the state. Outnumbering Bragg, Buell compelled the Confederate commander to fall back towards Perryville. Approaching the town on October 7, Buell was thrown from his horse. Unable to ride, he established his headquarters three miles from the front and began making plans to attack Bragg on October 9. The next day, the Battle of Perryville commenced when Union and Confederate forces began fighting over a water source. Fighting escalated through the day as one of Buells corps faced the bulk of Braggs army. Due to an acoustic shadow, Buell remained unaware of the fighting for much of the day and did not bring his larger numbers to bear. Fighting to a stalemate, Bragg decided to retreat back to Tennessee. Largely inactive after the battle, Buell slowly followed Bragg before electing to return to Nashville rather than follow directives from his superiors to occupy eastern Tennessee. Relief Later Career Angered over Buells lack of action following Perryville, President Abraham Lincoln had him relieved on October 24 and replaced with Major General William S. Rosecrans. The following month, he faced a military commission which examined his behavior in the wake of the battle. Stating that he had not actively pursued the enemy because of a lack of supplies, he waited for six months for the commission to render a verdict. This was not forthcoming and Buell spent time in Cincinnati and Indianapolis. Upon assuming the post of Union general-in-chief in March 1864, Grant recommended that Buell be given a new command as he believed him to be a loyal soldier. Much to his ire, Buell refused the offered assignments as he was unwilling to serve under officers who had once been his subordinates. Resigning his commission on May 23, 1864, Buell left the US Army and returned to private life. A supporter of McClellans presidential campaign that fall, he settled in Kentucky after the war ended. Entering mining industry, Buell became president of the Green River Iron Company and later served as a government pension agent. Buell died on November 19, 1898, at Rockport, KY and was later buried at Bellefontaine Cemetery in St. Louis, MO.

Saturday, December 21, 2019

The Nature Of Truth Plato s The Cave Essay - 1704 Words

There are few core values that both scholars and laymen alike can agree serve as integral components to understanding human existence. While these values are often broad in nature, they help build the fundamental foundations to answer common existential questions that plague mankind. One of the most prominent core values that is frequently discussed by both professionals in academic circles and inquisitive minds in casual conversations is the value of truth. Truth appears to be a simple and objective concept on the surface; however, its breadth is vast and can create numerous sub-discussions on the nature of humanity and existence. Many philosophers have expounded in the nature of truth: what it is, what it means in relation to humanity, and how understanding the essence of truth can aid in the quest to answer mankind s existential questions. One of the most famous allegorical tales that pontificates on the reality of truth is Plato s The Cave, using the story of two chained characte rs forced to understand their reality based on mere shadows of images passing through a fire behind them. This paper seeks to explode Plato s ideas of truth in The Cave, asking questions on truth s universal value, the absolute nature of truth, and how truth can be both a problematic and useful value when applied to society at large. The truth itself as a value if neither good nor bad; yet, it is often interpreted as a positive trait, action, or characteristic. Pivoting from this belief, itShow MoreRelatedPlato s Allegory Of The Cave Essay1630 Words   |  7 Pagescase with Plato s allegory of the cave, which has for over 2,500 years inspired significant contributions to theorizations of truth. 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In the Allegory of the Cave, they let oneRead MoreCritical View Into Philip Zimbardo s Stanford Prison Experiment 1530 Words   |  7 Pagesinto Philip Zimbardo s Stanford Prison Experiment Zimbardo s prison experiment continues to receive a lot of critics from the manner in which it was carried out to the results that its portrayed. Some people believe that as a psychologist, Zimbardo should have done a better job in trying to show how good can turn into evil through the said experiment. The research also demonstrates the interaction between the reality and the illusion which is also the concepts that Plato portrays in his analogyRead MoreThe Allegory Of The Cave By Plato1511 Words   |  7 PagesIn our class, we read three powerful and meaningful texts. We started by reading The Allegory of the Cave by Plato, a Greek philosopher who lived from 428-347 B.C.E. This text led to our reading of The Four Idols by Francis Bacon, an English philosopher who came much later than Plato and lived from 1562 to 1626. Lastly, we read The Word Weavers/World Makers by Neil Postman, who lived from 1931-2003. There seems to be a recurring theme in which they themselves deal with ideas of knowledge and illusionsRead MoreAllegory Of The Cave, By Dick Gregory s Shame And Frederick Douglass906 Words   |  4 Pagescomprehend both. Plato s Allegory of the Cave, Dick Gregory s Shame and Frederick Douglass Learning to Read and Write illustrate examples of both perceptions. Furthermore, how conceptualization of reality helps establish who one will become. Perceived reality is one s interpretation of what is genuine and false, wrong and right, what is real and what is not. 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WHY DOES HE HAVE TO BE COMPELLED AND WHAT IS THE NATURE OF THE COMPULSION? 3) BE SURE TO COMMENT ON HOW THIS QUESTION IS RELATED TO THE ANSWER PLATO ATTEMPTS TO CONSTRUCT TO GLAUCONS CHALLENGE? Part 1 In Plato’s Republic, Plato sets out to prove that it is always better to be just than unjust. Doing so requires him to look into the soul of human beings. Souls by nature are difficult to examine so he suggests that he use the analogy of a city-state. UsingRead MoreAnalysis : The Panther Panel On The People Of Chauvet 1732 Words   |  7 Pagesaggression in the panthers can be observed. The fear of animals was one of the potential reasons why the images in the Chauvet cave were created and the fear of the people could be demonstrated through this portrayal of aggression in the animals. Another aspect is the want to understand their surroundings. This desire within the people to understand the animals and nature that surrounds them is the care to detail within the panthers. This may suggest the careful observation of the animals that surroundedRead MoreThe Mind Is An Action2001 Words   |  9 Pagesconcept that can be achieve by anyone. Ideas of one s own is a creation that can be utilized throughout history. In the present, scholars and professors utilize works from great thinkers whom put into perspective different ways to view the world that one lives in. From allegories to theories of the body, all great thinkers have a mind that is different, in which contributes to the world for further use and exploration. In depth, philosopher Plato, thinker Francis Bacon, and psychoanalyst Sigmund FreudRead MoreThe Allegory Of The Cave Proposed By Plato1595 Words   |  7 PagesThe allegory of the cave proposed by Plato includes the representation of the levels of knowledge. As we get closer to the exit, we get more knowledgeable and wiser we get, thus becoming better selves. Literature represents part of this knowledge, it has been a fundamental part of understanding our society, and has archived and developed the events and thoughts that made the world in which we live today. The more we read, the more we understand about us as well as learning from other p eoples’ experiences

Thursday, December 12, 2019

Demand Media Coca Cola

Questions: 1. Task 1: Selection of CompaniesAs a consultant, you have been asked to report upon the financial performance of any company from the following business sectors: Consumer goods, Engineering, Health, Leisure, Technology and Telecoms. From their respective annual report or other suitable financial databases (such as Financial Analysis Made Easy-FAME; Morning Star; Osiris; etc.) obtain relevant financial information for your chosen companies for the last 5 years.2. Task 2 : Extraction of ratiosFrom above financial platforms, extract the following financial ratios (or the necessary information or variables to calculate the ratios) for the company over a period of 5 years as follows: Profitibility Liquidity Working capital management Capital structure Stock market performance Task 3: Discussion of ratiosEvaluate and analyse the performance of the company using the ratios extracted over the period under consideration (use graphs of the ratios extracted to support your analysis). Recom mend whether the company would be a good investment (with the necessary justification)Task 4: Weaknesses of RatiosWhat are the main weaknesses associated with ratio analysis? Answers: Task I Financial Accounting is also known as Management Accounting. As the Business grew the complexity also grows due to which it become necessary to maintain proper accounting of the Company. For which Financial Accounting becomes necessary. It includes preparation of Ledgers, trial Balance, Profit and Loss Account and Balance Sheet by recording, classifying the entries, summarizing the entries through trial balance and then interpreting it in Profit and Loss Account and Balance Sheet of the Company. It covers all the services and works of the accounts departments and manages all the functions of the Financial Accounts departments. It helps in the decision making activity as it consider what is good and what is unfavorable towards the growth of the Company. It helps the management in analysis the financial of the Company and to take the Quick and intelligent decisions by this proper accounting prepared by the help of the Financial Management. Management Accounting helps the Management in the Planning, Controlling and decision making activities of the Company. [Anglo American Council of Productivity, 1950] Scope of Financial Accounting: Includes the preparation of Ledger Accounts:- Ledger accounts help the Company to maintain the proper accounting of the Company with whom the transactions have been done. It includes Journal entries of the parties. By maintain the ledgers all the entries are known and there is no chance to forget to do the entries. It will help to maintain the equal debit and credit side of the Accounts. Trial Balance:- Trial balance is prepared to check whether the entries have been passed correctly in the ledger account. When the trial balance of company matches it is assumed that the accounts have been prepared correctly. Profit Loss Account:- Profit and Loss Account is prepared to calculate he profit earned by the Company during the year by deducting the Expenses from the revenue and also helps in calculation of the tax to be paid by the Company during the year. It presents the fair and true picture of the financial position of the Company. By ascertain g the Profit and loss Account Company comes to know how it is doing and on its basis it starts doing the projected work. In this Account the Expenses and the revenue earned by the Company is shown, depreciation charged on the assets and tax paid all the financials are shown and given on the Profit and Loss account. Balance Sheet:- Balance sheets indicate the Assets and Liabilities of the Company. It indicates the total Share capital, Reserves surplus, debtors, Creditors, investments, Inventories, Cash and Bank Balance of the Company Inventory Control/ Budgetary Control:- It is the branch of the cost accounting as it helps to control the cost by proper decision making activity and helps to make the projected budgets for the future of the Company which will have to grow the company in order to achieve the targets of the Company. Forecasting of the projects for the Company:- By forecasting the projects through the help of graphs, statistics the Company can easily achieve the gap between the projected results and current results. Forecasting helps to decide what the company can do for the growth of the Company. It helps the Company to compare the Company financial position of the Company with the past financial analysis of the Company. Forecasting helps in growth of the Company Control the Cost of the products by effective implementation of the Cost techniques:- By financial Accounting implementation the Cost techniques are developed by the help of which per unit cost is ascertained and the cost can be reduced on the basis of the cost sheet and company should develop which products can be come to known to the Company. Helps in determination and comparisons of the Company with the last year by help of ratios: Profitability Ratio; Liquidity Ration; Price Earnings Ratio; Solvency Ratio Leverage Ratio Investment Analysis Ratio Efficiency Ratio Includes internal Audit to be conducted internally in the offices of the Company by which any loopholes of the Company can easily be detected by the Company can be solved within the time and helps to maintain the proper accounts. By conducting the internal Audit the Financial position of the Company can be ascertain in true and fair sense. Qualities of Management Accounting:- In financial statement the relevant information is shown that is necessary for the ascertainment of the financial position of the Company. It saves the time as the least important data are separated from the important data. It becomes easy to understand the Financial Data of the Company as all the figures are shown in the tabular form which is attractive and can easily be understandable to all the persons easily. One can rely on the financial data presented as it helps in ascertaining the true and fair position of the Company. It helps in checking whether any wrong entry is not done in the financial books of the Company. It becomes easier to compare the financial data of the current year with the previous year and if any deviation finds in the work it can easily be known can easily be solved on time, in order to get the expected financial position of the Company. By the financial statements prepared as per the financial accounting the completeness is shown in the work as it can easily be read by any one and all the details come under the Profit and Loss Account and in the balance sheet of the Company. It help to make the work easy and fast within time as the data are inserted in the table and can be done easily by using the formulas. Limitations of the Management Accounting: It is wide process and includes many stages to be covered to get the accurate financial position of the Company. If any of the financial detail is given wrong then whole of the Accounting will be done wrong and will be misleading. It includes proper knowledge of the Financial Accounting; lack of the knowledge will create hurdles in this Accounting process. Brief Back Ground of Coca Cola Coca Cola was incorporated by Dr. John Styth Pemberton. Mr. John Styth Pemberton came in 1869 from the Atlanta from Columbus, Georgia. Pemberton developed a laboratory in 1885 for the preparation of Hair dyes and drink beverages. Mr. Pat Watters, partner of Mr. Pemberton cited a Coca-Cola label for Coca Cola drinks "makes not only a delicious ... and invigorating beverage ... but a valuable Brain Tonic and a cure for all nervous affections." from the year 1887. Coca Cola was not so well known and was failure during the beginning of the year. Due to illness and failure business Mr. Pemberton died, during the year 1891 Mr. Asa G. Candler owned the enterprise by paying a cost of $2,300. Mr. Candler and his two lawyers started doing advertising and publicity of this brand. They started the business in eight other places for the Growth and expansion of the Company and to build the brand of the Coca Cola. During his tenure the Coca Cola become popular in the public. The marketing of the Coca Cola was not properly done by Mr. Pemberton, so the first marketing effort was done by distributing coupons for free samples of the beverage. This is also followed by the advertising in the newspaper and also promotional items well also distributed during the promotion of the Beverages. Today Coca Cola is world first soft drink maker and selling around 1.3 billion beverage every day. It headquarter is situated in Atlanta. Coca-Cola is engaged in making four types of the Soft drinks: Coca Cola Diet Coke Fanta Sprite Coco Cola is known by the short name Coke. Today it is famous by this word. Company is also engaged in making Carbonated beverages like: Fresca, Barqs, Cherry, vanilla Coke, Soft drinks, Juices, Coffees, bottle waters etc. Tag lines used with the Coca Cola are: Coke is it, during the year 1980 Cant Beat the feeling, In 1993 The Pause that Refreshes, during 1929 Open happiness during the year 2009 Coca Cola is the best beverage and well known all over the world. Graph showing Coca Cola net income and EBITA over the past years Company had earned the income which can be understand by the help of the chart as given below for the year 2010, 2011,2012,2013 and 2014 Year Net Income 2010-12 11809 2011-12 8572 2012-12 9019 2013-12 7098 2014-12 6884 As it is shown in the graph the Company is moving upwards and earning profits in its financial year. It shows that the Company is engaged in earning the profits and can earn profits easily by increase the production and marketing of the Product. EBITA Presentation Year EBITA 2010-12 16419 2011-12 13180 2012-12 14188 2013-12 13917 2014-12 11784 The financial position of the Company is strong and Company is doing its business day by day. The main points that the Company has focused on are as follows:- Customer oriented :- Company focused on the Customers desires and demands to increases its demand and maintains its goodwill in the market all over the world. By focusing on the customers the Company will be able to earn the profit and to increases it goodwill of the Company. It will help the Company to concentrate the desires and to produce the product as per the demand of the customer. Product packaging:- Company highly concentrates on the packaging of the Product to attract as many consumers as it can. As the attractive packaging will help to increase the consumer of the product. Proper packaging helps the Company to sell the product with safety and good attractive packaging helps the Company to avoid the wastage of the drinks of the Company. Customer satisfaction:- Coca Cola also focuses on the Customers queries in order to satisfy them by providing them appropriate answers to the queries raised by the Customers. As the Customer is satisfied they tend to purchase the drinks again. Happy Customer always comes back again to buy the product. They even add new consumers to the Company and bring the brand and fame of the Company. TASK II Ratios of the Company: Ratio Analysis of the Company in year 2010-12, 2011-12, 2012-12, 2013-12 and 2014-12 are as follows: Profitability 2010-12 2011-12 2012-12 2013-12 2014-12 Gross Margin % 63.9 60.9 60.3 60.7 61.1 Operating Margin % 24.1 21.8 22.4 21.8 21.1 Net Margin% 33.63 18.42 18.78 18.32 15.43 Return on Equity % 42.32 27.37 28 26.03 22.36 Return on Assets% 19.42 11.21 10.86 9.74 7.8 Liquidity/Financial Health Current Ratio 1.17 1.05 1.09 1.13 1.02 Quick Ratio 0.85 0.78 0.77 0.9 0.81 Debt/Equity 0.45 0.43 0.45 0.58 0.68 Financial Leverage 2.35 2.53 2.63 2.71 3.04 Working Capital Management Days Sales Outstanding 42.55 36.66 36.76 37.52 37.05 Days Inventory 71.95 57.33 60.88 64.8 65.06 Payables Period 47.40 40.67 39.66 38.66 41.03 Cash Conversion Cycle 67.09 53.52 58.00 63.66 61.08 Receivables Turnover 8.58 9.96 9.92 9.73 9.85 Inventory Turnover 5.07 6.34 6.00 5.63 5.61 Fixed Assets Turnover 2.89 3.14 3.26 3.18 3.11 Asset Turnover 0.58 0.61 0.58 0.53 0.51 PE ratio 28.1 Year KO Beverages-Soft drink SP 500 2011 9.24 9040 2110 2012 6.53 10.84 16.00 2013 17.05 17.39 32.39 2014 5.16 8.52 13.69 2015 4.88 9.93 1.38 Graph showing Coca Cola Stock Market Performance In the above table it shows the stock performance of the Coca Cola Beverages soft drinks has been increases during the year from $8.52 while the KO decreases to $4.88K from $5.16K. As on the basis of the Ratios the performance of the Company can be easily ascertained that the Company is doing well in the business Gross Margin increases to 61.1% from 60.7% the Gross Operating Margin grows from 24.1 to 20.10 it means that the Company is making higher profits, if the Operating ratio goes high than it is said that the Company is not doing well while in Coca Cola the Operating Ratio decreases from the last year. A net profit margin indicates that if the margin is high then previous year then there are adequate returns for the owners of the Company while in case of low margin the returns inadequate. In this Company the return falls from 18.32% to 15.43%. As the return on equity declines from 26.03 to 22.36% it means this year the return to the stakeholder will be less as Compared last years. Current Ratio indicates that the ability of the Company to meets its short term requirements that arise during the course of the business. The ideal current ratio is 2:1. It is believe that there should be double of Current Assets towards the Current Liabilities of the Company, so that it can easily arrange its Working Capital requirement on time. As per the Coca Cola the Current Ratio is 1.02 which is not so good indicator as the implies the shortage of working capital in its business while this current ratio may differ from Company to Company. Quick Ratio implies that the instant debt paying capacity of the Company. The ideal ratio is 1:1in the case of Coca Cola Company ratio is 1:0.81 which is not so less as the Company can cover easily it by arranging the funds but the Company have under stocking of the funds. Debt Equity Ratio indicates the capacity of the Company to pay its debts. Its ratio is1:1 in this Company it indicates that the creditors are safe as the debt equity ratio of Coca Cola is 1: 0.63. Outstanding sales have been decreases from 37.52 to 37.05 days. It is the good indicator as now the money can be recovering earlier and can be invested in the business again. Payables days have been increases to 41.03 now the company can pay later as the capital can be used in some other work. Conclusion It is advisable to invest the money in the Coca Cola as the Company is doing the good business and today it is well known and Number one Company who provides the Beverages- Soft drinks to the Consumers. The Company is making profits and ratios are also close to the ideal situation of the Company. It is safe for the investor to invest in the Company. This year Company is not able to earn more profits as compare to last year but still the Company is making higher Profits as Compared to other Competitors. So the investor can invest in the Company. Limitation/ Weakness associated with the Ratio Analysis Ratio Analysis is a comparative tool for understanding the Comparative study of the Company. It helps in understanding where the Company stands as per its financial position which can be ascertain by the help of Financial Analysis and Ratio analysis. Still there are some limitations associated with the Ratio Analysis which are as described under:- Comparative knowledge and study needed:- To know the ratio of the Company one should have the knowledge of the ratios. If the Ratios are not known then one cannot ascertain the correct ratios and can be in Dias for the financial position of the Company. So it becomes hard for every person to have the proper knowledge of the Ratios. If the Complete financial data is not given then it will be unable to calculate all the ratios of the Company. Sometimes meaningful information is given which is not enough to calculate the financial position of the Company as the financial data are not available. Concentrate on the Quantities factors only:- It is the basic limitation of the Ratio that they are calculated on the basis of the Quantities terms; the qualities terms are highly ignored in the ratios. Sometimes the Company is doing well. They provides the satisfaction to the Customer and have the brand but if the sales and profit are not enough then its means that the Company is not so well. Hence the ratios ignored the qualitative figures of the Company which makes it stand towards the Competitors. Difference in calculating methods:- There are many formulas provided to calculate the ratio, due to which it becomes difficult to ascertain which is to be consider. There are different methods to calculate the ratios. Difference in Accounting methods:- There are different methods of accounting treatment which are used by the Companies. Due to lack of standard methods the financial position cannot be ascertain quite well and similar. Base on Past information:- Ratios are based on the past data which is not so needful the investors see the present and the future working of the Company to invest money in the Company. It doesnt matter sometimes that the past records are not good enough. Sometimes based on assumptions:- Sometimes the calculation of the Financial of the Company are taken on the assumption basis due to which it becomes impossible to get the fair and true financial position of the Company. Due to which the Correct and fair position cannot be known to the investors and the General public to make investments in the Company. Possibility to manipulate the Accounts:- To show the better picture of the financial position of the Company the financial data of the Company was manipulated due to which the investors does not come to know where the company stands in the market and by the manipulation prices the investors start investing in the Company which is done only to mislead the investors and to gain the name and fame in the market. Not sure indicator of the Company Financial position:- Ratios are not the true and sure indicators of the financial position of the Company as there are different methods to ascertain the ratios and they are calculate on the Accounting principles which too suffers some limitations .so to decide the Company financial position on the basis of the ratio is not the good outlook. As it also ignored the qualitative factors of the Company which are even important for the Company for its growth and development. Ignores Business Conditions:- During the calculation of the Ratios analysis the business condition are ignored sometime due to environment factors, political factors, external factors sales and profit can be increase or decrease. So these factors are necessary for the determination of the financial position of the Company which is ignored while calculating the ratios of any particular company. Incomplete Information:- Sometimes incomplete information is provided due to which the ratios are unable to calculate. It becomes difficult to calculate the ratios of the Company as the entire information is not given by the company. References: Francis K.A., Demand Media_ The Differences Between Financial Accounting Management Accounting, viewed on 21st Feb 2016,https://smallbusiness.chron.com/differences-between-financial-accounting-management-accounting-3985.html Mitchell H, Demand Media_ Management Accounting vs. Financial Accounting, viewed on 21st Feb 2016, https://smallbusiness.chron.com/management-accounting-vs-financial-accounting-3987.html Jeffrey G_ Financial Accounting vs. Management Accounting, viewed on 21st Feb 2016 https://www.investorguide.com/article/15759/financial-accounting-vs-management-accounting-d1412/ Brief Background of Coco-Cola Company, Viewed on Feb. 21st, 2016, https://deutch4macys.blogspot.in/2011/02/brief-history.html Business history of Coca-cola Company, Company History Index, Viewed on Feb. 21, 2016_https://www.referenceforbusiness.com/history2/32/The-Coca-Cola-Company.html#ixzz40mVS12OE Financial ratio of Coca-Cola Company, Viewed on Feb. 21, 2016, https://financials.morningstar.com/ratios/r.html?t=KO Jan O, Advantages and Limitations of Ratio Analysis, Viewed on Feb. 21, 2016, https://accountingexplained.com/financial/ratios/advantages-limitations